WHAT YOU SHOULD KNOW ABOUT COOKIES?

WHAT ARE COOKIES?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. In this way, the website remembers your actions and preferences for a period of time, in order to provide a more user-friendly service. In this section, we generally use the term "cookies" as a collective term to describe techniques such as cookies, Flash cookies and webbeacons.

WHAT ARE THE DIFFERENT TYPES OF COOKIES WE USE?

There are different types of cookies with different uses. The types of cookies used by the website "BRIGHT COLORS" are permanent cookies and temporary cookies (session cookies).

  • The temporary cookies (session cookies) used by the website "BRIGHT COLORS" are deleted after the end of your browsing and/or after closing the browser.
  • Persistent cookies remain on your computer or device until you delete them, or for a predetermined period of time.

In addition, when you visit our website, some of our partners may place, on our behalf, third-party cookies. Third-party cookies activate third-party’s features or functions offered on or through our website (eg advertising, interactive content and analytics).

WHY DO WE USE COOKIES?

The "BRIGHT COLORS" uses cookies primarily to ensure that your visit to our website is as pleasant as possible, as well as for advertising purposes during your future visits to other websites. Below you can see a more detailed overview of the types of cookies we use and why:

Absolutely necessary/ Basic Cookies:

The absolutely necessary cookies are essential for the proper functioning of the website, allow you to browse and use its functions, such as access to secure areas. These cookies do not recognize your individual identity. Without these cookies, we cannot offer efficient functioning of our website.

Functionality and analytics cookies:

They can offer you a smoother visitor experience (eg these cookies help you save, remind you about your shopping basket and enable you to create a wish list). These cookies allow us to analyze the use of the website, so that we can measure and improve our performance. These cookies may be placed by us or a third party on our behalf and are stored for the duration of your browsing session.

Targeting cookies, advertising cookies and social media cookies (interaction cookies):

These cookies are used for the provision of content that is more relevant to you and your interests. They may be used to send targeted advertising/offers, limit ad impressions or measure an ad campaign’s effectiveness. They collect your preferences, in order to show you relevant advertisements outside of the website “BRIGHT COLORS”. Also, to improve our website, we use cookies to collect information about the time and the manner visitors interact with our website. In addition, social media cookies can be used to track your activity on social media platforms.

WHAT CAN YOU DO IF YOU DON'T LIKE COOKIES?

You can change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device. See how this feature works in your browser here:

More information about the general use of cookies, as well as methods of blocking or limiting them, can be found on the websites http://cookiepedia.co.uk/all-about-cookies and http://www.allaboutcookies.org/